Athiests must not believe in using public relations firms

Because the decision to sue over crosses on public land that memorialize Utah highway patrolpersons killed in action is a pretty stupid decision from a public relations perspective. I have it on good authority that some churches (including one that most, well, many, people have heard of) even retain PR firms while maintaining pure devotion to their moral values. Perhaps failing to believe in God biases one to fail to believe in PR firms too?